(“Open Rate” explained A company has 1000 subscribers, an average campaign 500 subscribers read the article, so the company has an “Open Rate” of 50%. But what happens to the last 500 subscribers?)

Imagine a third of your marketing communication or more go directly to spam Let's agree that if you can improve the delivery of your marketing communication, you will improve the Marketing effectiveness. If Marketing is a significant part of your company's income, it's high time to get this right.



Marketing is a powerful tool for businesses of all sizes. However, many companies are not getting the full potential out of their marketing campaigns. One of the biggest reasons for this is that they have not followed the online services guidelines.

I found that 70% of Danish companies are failing on these guidelines

My own study and with statistics by DomainCrawler I found that 70% of Danish companies are failing on these guidelines. This means that they are not being properly authenticated and are more likely to be delivered to the spam folder. This can have a significant impact on deliverability, open rates, marketing campaign results and so on.

Information about the companies' marketing systems is publicly available, it is therefore possible to see where companies fail. Direct misuse or minor faults which put the systems partially out of correct potential. Your marketing department can test their marketing systems with sikkerpånettet.dkT. It will help many to improve their results. The test becomes really valuable with data-driven insight for optimization.

The Game Changing model with DMARC Aggregate monitoring / authenticated and policy standard

DMARC aggregate reports contain information on the authentication status of messages delivered on behalf of a domain. The percentages of emails that pass or fail tests are shown in DMARC aggregate reports.

DMARC aggregate reports can be used to:

• Track the effectiveness of your DMARC policy
• Identify unauthorized senders
• Protect your domain from spoofing

DMARC can improve your marketing in a number of ways.

• Improved email deliverability: When you implement DMARC, ISPs are more likely to trust your emails and deliver them to your recipients' inboxes. This can help to improve your email deliverability and increase the number of people who see your marketing messages.
• Better open rates: When your emails are delivered to the inbox, they are more likely to be opened. This is because recipients are more likely to trust emails that come from a trusted source. DMARC can help to improve your open rates and boost your marketing results.
• Increased brand awareness: When your emails are delivered to the inbox, they are more likely to be seen by potential customers. This can help to increase brand awareness and generate leads for your business. Increase brand awareness with BIMIBIMI (Brand Indicators for Message Identification) is a new email authentication standard that allows companies to display their logos next to their emails in the inbox. This can help to improve brand visibility, build trust with customers, and reduce the risk of phishing attacks. Benefits that BIMI can offer companies:
• Increased brand visibility: When recipients see your logo next to your emails, it helps to make your brand more visible and recognizable. This can lead to increased trust and engagement with your customers.
• Reduced risk of phishing attacks: BIMI helps to protect your customers from phishing attacks by making it more difficult for scammers to impersonate your brand. This is because BIMI logos are only displayed for emails that have been authenticated using DMARC.
• Improved email deliverability: BIMI can help to improve your email deliverability by giving mailbox providers more confidence that your emails are legitimate. This is because BIMI logos are only displayed for emails that have been authenticated using DMARC.

Upcoming legal requirements

By March 2025 implementing DMARC will be mandatory according to the requirements published by the latest payment card industry security standards council (PCI DSS v4.0), This will have a significant impact on industries like retail food healthcare or any industry that processes credit or debit card payments. This will be an essential step forward for email security. Still, it's worth noting that DMARC implementation and enforcement isn't easy, and depending on your organization's scale this might take some time while keeping in mind that audits will begin next year in June...

Thank you DomainCrawler for the statistics provided

DomainCrawler is a B2B provider of structured domain data which can be used across various industries, including online brand protection and domain name management. Covering 99% of both generic and country-code top-level domain names, DomainCrawler provides data that allows registries and registrars to monitor their zones and domains under management for security threats and marketing opportunities, detect changes in domain activity, identify resellers that drive quality registrations, reduce churn and increase renewal rates.

Domaincrawler.com

Author:

Jens Sonnenborg